How it works

Web design

A site built to capture and route leads — fast, findable, and wired to your CRM — starting with what you already have.

Best for •

Agents, teams, brokerages and developments

Timeline •

Foundations in 30 days · pages added weekly after

Measured by •

Load time, page weight, leads captured and routed

Web design

A real estate website has one job: turn a visitor into a conversation before they leave for a portal. Most sites are a brochure. We build a lead-capture tool that also happens to look like you.

Why it matters

Someone clicks your ad, waits three seconds, and they're gone — you paid for that click either way. Photos uploaded at full size, no page for the thing you actually sell, three versions of your business name across the web: none of it is visible to you, and all of it costs you leads.

How it works

  1. The audit first. Page weight, load time, brand-name consistency, and which revenue streams have no page to land on. You see the numbers before we propose anything.
  2. Keep the frame if it's good. If your structure and headings hold up, we keep them and put the muscle on: speed, accessibility, one business name everywhere. A rebuild is a recommendation, never a precondition.
  3. A page for every revenue stream. Listings, neighborhoods you farm, buyer and seller services, a development's plans and availability — each one a landing page a campaign can point at.
  4. Capture wired to your CRM. Home-valuation forms for seller leads, buyer forms with qualifying questions, every lead routed with its source attached so you know what worked.
  5. Search built in. Titles, headings, metadata and Google Business Profile aligned to one name, so the site and your listings reinforce each other instead of competing.
  6. Kept fast, forever. Every new photo optimized as it goes up. Uptime, security, updates and backups handled monthly.

How it drives results

Targets we hold ourselves to: under 2 MB per page and 1.5–2 seconds to load, because that is the difference between a paid click that converts and one that bounces. Then leads captured and routed, by source, month over month.

Content edits, new pages and new photography are inside the retainer — unlimited revisions, no charge for changing a link. Start with the free audit.

Web design