Most listings get a post. A launch is different: a paid campaign with its own landing page, its own audience, and a sequence that changes as the listing moves through its life.

Why it matters

A listing has one window when it is new. Buyers who are searching right now see it, or they don't. Organic reach on social is a rounding error; portals bury you under everyone else's inventory. Paid distribution is the only way to put a property in front of the right people on the day it matters — and a campaign the seller can see is a campaign they remember at referral time.

How it works

1. Brief in minutes. Send the address, the photos, or the MLS link. We build the creative from the listing itself — hero image, carousel, and a vertical cut for Reels.
2. A page to land on. Every campaign gets its own landing page with the gallery, the facts, and one form. No more sending paid traffic to a portal.
3. Audience built to the rules. Meta's housing category limits targeting to a radius, so we work with it: a 15-mile core, plus feeder markets and second-home cities where your buyers actually come from, plus retargeting of everyone who has touched your site or database.
4. Launch on Meta and Google together. A lead campaign and an awareness campaign run side by side — one to capture, one to make the property familiar.
5. A sequence, not a single ad. Coming Soon → Just Listed → Open House → Price Improvement → Under Contract → Sold. Each stage is its own creative and its own message, and the campaign stops itself when the listing goes off market.
6. A report the seller can read. Reach, clicks, inquiries, and where they came from — sent to you as a branded seller report you can forward.

How it drives results

We measure what a seller cares about: how many of the right people saw the home, how many asked about it, and how many walked through it. Every campaign feeds the next — the audiences and creative that worked become the starting point for your next listing, so the tenth launch costs less per showing than the first.

Campaign management is inside the retainer. There is no per-campaign fee. Send us the listing.